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The Cellar Aims at Providing Healthier Options

December 4, 2014

by Conor Kirwan

The Cellar, a small salad bar and deli that specializes in fruit and vegetable smoothies, has set up shop on a city block dominated by pizza and Chinese food. The owners of the new eatery –  AJay and Jessica St. John – plan to offer healthier choices in the  Pine Hills neighborhood. The Cellar is situated below street level between Shun’s Kitchen and The Pub on Madison Avenue.

The shop opened last week with little fanfare, and the St. Johns hope their offerings becomes a staple for local customers. The owners live in the neighborhood and send both their 7- and 8-year-old children to the Pine Hills Elementary School.

The Cellar offers a cozy a dining environment.

Jessica was a teacher for nine years while her husband has worked in the restaurant business for 15 years managing and cooking behind the line.

“I miss it (teaching) but I wanted to try something new,” she said   But the two decided, they “just want to be a part of the neighborhood,” said AJay.

The menu features create-your-own salads as well as a variety of paninis and other sandwiches. They also have a wide selection of beverages that includes a long list of hot teas, smoothies, and coffees.

“I think having a health alternative in the neighborhood will be great, you can only eat pizza and fried food for so long before you grow tired of it,” said student Mike Aurrichio. The lilac and light green painted walls accompanied by the warm service provide a friendly and cozy atmosphere.

The Cellar is online on GrubHub, Twitter, and Facebook, and the St. Johns plan to use social media to let their customers know the specials of the day and any other events that are going on with the restaurant. The Cellar is open Monday through Friday 9 a.m. to 10 p.m., Saturday 10 a.m. to 10 p.m., and Sunday 10 a.m. to 2 p.m.

In the future the St. John’s plan to one day expand to the upstairs of the building so that they can incorporate a grill and a fryer to further bolster their menu.

“I want to be here for a long time.” said Jessica. -30-

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